Ways to improve website performance
Once the document (website's main page) has been downloaded, we
analyze it. It allows us to give webmasters some recommendations on how
to optimize page load speed. We analyze the internal and external
Enable GZIP Compression
This is a good practice to give the user content in compressed form.
We've detected 217.6 Kb of content that could be compressed.
By compressing content you can achieve the size of ~ 54.4 Kb
(saving 163.2 Kb). This would accelerate the page loading speed and would positively
impact the bandwidth savings in Merrill Lynch And Company.
http://ml.com/index.asp?id=7695_15125_17454. File size 15.51 Kb and you can save up to 11.63 Kb
http://ml.com/css/7695.css. File size 67.18 Kb and you can save up to 50.39 Kb
http://ml.com/JS/7695.js. File size 62.01 Kb and you can save up to 46.51 Kb
http://ml.com/badBrowser.asp?url=http://ml.com/index.asp?id=7695_15125.... File size 5.71 Kb and you can save up to 4.28 Kb
http://www.ml.com/css/7695.css. File size 67.18 Kb and you can save up to 50.39 Kb
Keep Components under 25K
Users often visit web site using a mobile phone. Even the most modern and advanced gadgets
have some limitations. For example an iPhone browser do not cache page components bigger
than 25K. So you should strive to ensure that scripts, CSS-styles, etc.
are less than 25K.
http://ml.com/css/7695.css Content-Encoding: text/css. File size 67.18 Kb.
http://ml.com/media/113966.jpg Content-Encoding: image/jpeg. File size 55.02 Kb.
http://www.ml.com/css/7695.css Content-Encoding: text/css. File size 67.18 Kb.
Alternate text for the images.
As you may already know, search engine that indexes your pages, do not
have eyes. And all content you are trying to display on your site is
just HTML & CSS code, images, Flash, etc for the robots. It is It's
extremely important to describe each of the objects more datailed using
ALT, TITLE and other tags.
Our robot has determined that the ml.com page has
images, which has no tag ALT. Tag ALT is a text field, that specifies an
alternate text for an image. But not only. Search engines consider this
tag as a supplemental result for assessing the content of your page
entirely. Do not ignore it!
For example your page has this code:
||<img src="http://www.ml.com/images/ml_brand.jpg" width="215">
We recommend you use rich img code in that place:
||<img src="http://www.ml.com/images/ml_brand.jpg" width="215" alt="download firefox">
P.S. We used keyword for this image that seemed to us most important for your page.
But you can go ahead and give to each of 3 images an ALT text. This problem requires
responsible approach. No need to put the same text at alt tag of the all images.
Imagine that the pictures do not show and try to make sure that users understand what
is shown on the picture based on the alt tag
Specify image dimensions
The browser needs to know the actual dimensions of image (width and height) to quickly render webpage.
We have detected that the 1 images has no width and height,1 images has missed the height.
If you do not specify the width and/or height, then in order to
correctly display the image browser needs to download it and only then
put on the screen. Otherwise, there is a chance browser will display
elements under the picture inappropriately as well as the possible
presence of "jumping" effect of the page content (until the page load
We provide below example of how to define the image images/browser_go.gif dimensions:
||<img src="images/browser_go.gif" border="0" width="IMAGE_WIDTH_HERE" height="IMAGE_HEIGHT_HERE">
||<img src="http://www.ml.com/images/ml_brand.jpg" width="215" height="IMAGE_HEIGHT_HERE">
We suggest you along with important and well-known tags like Title &
H1 use also H2, H3, H4, H5, STRONG tags. Each page can (and should)
highlight not only the main topic, but also complement the semantic
core of the page and the whole site with the secondary keywords. For
example, if the main topic of the page is dedicated servers, there is
a probability that page has a blog about managed dedicated servers.
If so try to highlight the title of the block by using tag <H2>, and
an information that you provide this service in the United Kingdom
highlight with H3
tag and so on. Thus try to highlight every important
fragment of the information on your page with tags like STRONG, H2,
We did not find H2 tags, H3 tags, H4 tags, H5 tags, STRONG tags on the page
Use the TITLE for A tag
As we have already mentioned, search engine bots can not see the site
like a people do it. They more focused on the descriptions of certain
page elements. That's why we strongly recommend use TITLE operator in
the "A" tag. This operator not only describes the page referenced by
the page more detailed, but also takes part in the page describing.
For example, you have the link on your website:
||<a href="/" target="parent">www.ml.com</a>
We suggest you to remake it in this way:
||<a href="/" target="parent" title="merrill lynch">www.ml.com</a>
Of course, you can (and should) use more proper phrase instead of the "merrill lynch" that describes the link /